A motivational research study of an instant breakfast bar for Americans - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of an instant breakfast bar for Americans
Box Number	96
Report Number	2186C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1969 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Kraft Foods Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kraft Foods Company Go to Business Biographies
Brand	Kraft
Method	Interview; Focus Group; Test
Keywords	breakfast cereal, brand choice, consumer, tradition, modernity, flavor, shape, design, target market, family, promotion, merchandising, buying habits, food habits, packaging, advertisement effectiveness test, name, lifestyle Go to Glossary
Language	English
Document linked to	An instant breakfast bar for Americans - a research proposal An instant breakfast bar for Americans - a research proposal An instant breakfast bar for Americans - a research proposal