A motivational research study of new creative possibilities today for margarine - executive summary - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of new creative possibilities today for margarine - executive summary
Box Number	93
Report Number	2119C. Ex. Sum.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1968 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Lever Brothers Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Brand	Imperial
Method	Interview; Test; Questionnaire; Focus Group
Keywords	marketing, purchasing, packaging, female consumer, margarine, dairy product, housewife, health, nutrition, flavor, gender, corporate image, product personality, shape, packaging, merchandising, food habits Go to Glossary
Language	English
Document linked to	Proposal for a study on new creative product possibilities of margarine