A motivational research study of the image of WPIX in the New York metropolitan area - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational research study of the image of WPIX in the New York metropolitan area
Box Number	74
Report Number	1631C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1963 Find out more about this year
Document Type	Report
Industry	Broadcasting
Commissioned by	WPIX - TV
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	WPIX - TV Go to Business Biographies
Brand	WPIX
Method	Interview; Test; Focus Group
Keywords	television station, television program, marketing, corporate image, product personality, personality profiling, competitor analysis, brand choice, brand preference, brand awareness, teenager, teenage consumer, children, brand association Go to Glossary
Language	English