A motivational research study of the role and position of the newspapers in city "A", vol. I - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the role and position of the newspapers in city "A", vol. I
Box Number	77
Report Number	1711C [Vol 1]
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1963 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Commissioned by	Canadian Advertising Research Foundation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Toronto Star, Ltd. Go to Business Biographies
Brand	Toronto Star
Method	Interview
Keywords	newspaper reading, newspaper advertising, public opinion, mass media, newspaper publishing, consumer trend, community, quality, attitude Go to Glossary
Language	English
Document linked to	A motivational research study of the role and position of the newspapers in city "A", vol. II A motivational research study of the role and position of the newspapers in city "A", vol. VI A motivational research study of the role and position of the newspapers in city "A" - appendix to volumes I and II