A motivational research study of the sales, advertising and merchandising problems of Old Reading beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales, advertising and merchandising problems of Old Reading beer
Box Number	42
Report Number	960C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1958 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Old Reading Brewery, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Old Reading Brewery, Inc. Go to Business Biographies
Brand	Old Reading
Method	Interview
Keywords	alcohol, antisemitism, beer, old fashioned, tradition, corporate image, brand choice, product personality, older consumer Go to Glossary
Language	English
Document linked to	The Old Reading Brewery Analysis of bartender - distributor interviews