A motivational research study of the sales and advertising problems of the Carnation Company in the field of evaporated milk - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales and advertising problems of the Carnation Company in the field of evaporated milk
Box Number	8
Report Number	163C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1955 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Carnation Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Carnation Company Go to Business Biographies
Brand	Carnation
Method	Interview; Test
Keywords	dairy product, evaporated milk, sales, advertising, buyer motivation, product personality, product differentiation, packaging, design, flavor, advertisement effectiveness test, motherhood, childhood, parent, attitude, baby food, customer profiling, brand loyalty, social class, comparative analysis, psychometric testing Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising problems of Carnation Evaporated Milk Extension of a proposal for a motivational research study for the Carnation Company Proposal re: Carnation Company