A motivational research study of the sales and advertising problems of the Carnation Company in the field of non-fat dry milk solids - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales and advertising problems of the Carnation Company in the field of non-fat dry milk solids
Box Number	20
Report Number	533C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1955 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Carnation Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Carnation Company Go to Business Biographies
Brand	Carnation
Method	Interview
Keywords	milk, dairy product, beverage, drink, sales, advertising, powdered milk, stereotype, attitude, brand association, low income consumers, femininity, race, diet, family, children, nutrition, flavor, housewife, women, female consumer, pricing Go to Glossary
Language	English