A motivational research study of the sales problems of wallpaper for the Wallpaper Council - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales problems of wallpaper for the Wallpaper Council
Box Number	39
Report Number	906C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1957 Find out more about this year
Document Type	Report
Industry	Household Goods; DIY and Gardening
Commissioned by	Wallpaper Council
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Wallpaper Council Go to Business Biographies
Method	Questionnaire
Keywords	wallpaper, research study, furniture, housekeeping, housing, housewife, consumer, price, pricing, consumer satisfaction, customer profiling, sales Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study for the Wallpaper Council Letter Proposal to Selvage and Lee re: Wallpaper Council Executive summary of wallpaper study for presentation on November 20, 1957