A motivational research study on The Greenhouse - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on The Greenhouse
Box Number	120
Report Number	2848C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1976 Find out more about this year
Document Type	Report
Industry	Construction and Real Estate
Commissioned by	Kaufman & Broad, Inc.
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Kaufman and Broad, Inc. Go to Business Biographies
Brand	Greenhouse
Keywords	house buying, marketing, homeowner, attitude, decision making, condominium, advertising, promotion, brand choice, individual, relationship, salesmen, public relations, Jew, social life, real estate Go to Glossary
Language	English