A motivational research study on an electronic calculator - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on an electronic calculator
Box Number	108
Report Number	2477C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1971 Find out more about this year
Document Type	Report
Industry	Office and Stationery; Electronics and Technology
Commissioned by	Royal Typewriter Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Royal Typewriter Company Go to Business Biographies
Brand	Digital III; Digital IV
Method	Focus Group; Interview; Test
Keywords	calculator, marketing, buyer motivation, electronic appliance, computer, customer profiling, sales, promotion, consumer, slogan, product personality, advertising, office suuplies, technological development, pricing, attitude, market segmentation Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on a new type of electronic calculator