A motivational research study on increasing sales of Irish whiskey in the United States - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on increasing sales of Irish whiskey in the United States
Box Number	101
Report Number	2293C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1970 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	United Distillers of Ireland
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Brand	Jameson & Son; Gold Label; Paddy; Tullamore Dew
Method	Interview; Observation; Test
Keywords	marketing, alcohol, purchasing, group interview, buyer motivation, social psychology, names, Irish product, humor, brand association Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on increasing sales of Irish whiskey in the U.S.