A motivational research study on introducing Bravo's Greek after-dinner coffee to Americans - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on introducing Bravo's Greek after-dinner coffee to Americans
Box Number	121
Report Number	2871C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1977 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Bravo, S.A.
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Bravo, S. A. Go to Business Biographies
Method	Interview; Focus Group
Keywords	coffee, drinking custom, beverage, promotion, marketing, advertising, name, trademark, Greek product, media, attitude, luxury, brand image, pricing, packaging Go to Glossary
Language	English
Document linked to	Progress report on Bravo Coffee