A motivational research study on the marketing and advertising opportunities of Lufthansa with special attention to its image in the U.S. market, vol. II - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the marketing and advertising opportunities of Lufthansa with special attention to its image in the U.S. market, vol. II
Box Number	86
Report Number	1949C [Vol 2]
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1966 Find out more about this year
Document Type	Report
Industry	Travel and Tourism
Commissioned by	Deutsche Lufthansa A.G.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Deutsche Lufthansa AG Go to Business Biographies
Brand	Lufthansa
Method	Interview; Test; Focus Group
Keywords	air travel, airline, advertising, corporate image, fear, anxiety, social psychology, competitor analysis, buyer motivation, consumer trend, psychometric testing, personality profiling Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the image of Lufthansa in North America Vorschlag zu einer Motivstudie über das Image der Lufthansa in Nordamerika A motivational research study on the marketing and advertising opportunities of Lufthansa with special attention to its image in the U.S. market, vol. I