A motivational research study on the psychology of the Quality Checkd Trademark - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the psychology of the Quality Checkd Trademark
Box Number	121
Report Number	2887C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	09 Mar 1979 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Keller Crescent Company
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Keller Crescent Company Go to Business Biographies
Method	Focus Group
Keywords	dairy product, packaging, female consumer, buyer motivation, promotion, marketing, food, grocery shopping, women, trademark, taste, testing, color, design, milk, ice cream, cheese Go to Glossary
Language	English