A motivational research study on the sales and advertising problems of Lux toilet soap in Canada - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the sales and advertising problems of Lux toilet soap in Canada
Box Number	26
Report Number	706C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1956 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Lever Brothers, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Brand	Lux
Method	Interview
Keywords	soap, female consumer, women, toiletries, beauty association, product personality, sales, advertising, Canada, French-Canadian consumer, consumer trend, brand choice, advertising, packaging, design Go to Glossary
Language	English