A motivational research study progress report outline Socony paints - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study progress report outline Socony paints
Box Number	77
Report Number	1716B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1963 Find out more about this year
Document Type	Report
Industry	DIY and Gardening
Commissioned by	Socony Paint Products Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Socony Paint Products Company Go to Business Biographies
Brand	Socony; Mobil
Method	Interview
Keywords	paint, purchasing, consumer, decor, color, design, male consumer, money, economic condition, packaging, label, merchandising, price, pricing Go to Glossary
Language	English