A motivational test and analysis of new Rokeach labels - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational test and analysis of new Rokeach labels
Box Number	62
Report Number	1368F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1961 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Smith/Greenland, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Rokeach Food Corporation Go to Business Biographies
Brand	Rokeach
Method	Test
Keywords	Jewish women, Kosher food, Jew, Judaism, housewife, religion, packaging, promotion, public relations, holiday, celebration, product personality, marketing, label, design, color Go to Glossary
Language	English
Document linked to	Rokeach A motivational research study of the major problem areas for Rokeach within the Kosher food market