A pilot motivational research study on the psychological appeals of genuine lath and plaster - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot motivational research study on the psychological appeals of genuine lath and plaster
Box Number	43
Report Number	979D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1958 Find out more about this year
Document Type	Report
Industry	DIY and Gardening
Commissioned by	Tolle Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Tolle Company Go to Business Biographies
Method	Interview
Keywords	architecture, building material, construction, male consumer, modernity, house building, homeowner, economic condition, tradition, old fashioned, security, promotion, marketing Go to Glossary
Language	English