A pilot motivational research study on the sales and advertising problems of Zero household cleaner - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot motivational research study on the sales and advertising problems of Zero household cleaner
Box Number	28
Report Number	753D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Hood Chemical Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hood Chemical Company, Inc. Go to Business Biographies
Brand	Hood; Zero
Method	Interview
Keywords	cleaning, cleaning product, housewife, housekeeping, attitude, customer profiling, modernity, brand awareness, product personality, brand association, television advertising, media, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	Creative problem analysis and proposal for motivational research study of the sales and advertising problems of Hood Chemical Company, Inc. Letter re: proposal for a pilot motivational research study on the sales and advertising problems of Zero cleaner