A pilot motivational study of the consumer image of the Breck Company and its hair preparations - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot motivational study of the consumer image of the Breck Company and its hair preparations
Box Number	76
Report Number	1671D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1963 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Reach McClinton & Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Cyanamid Company; John H. Breck, Inc. Go to Business Biographies
Brand	Breck
Method	Interview; Test; Focus Group
Keywords	corporate image, hair product, shampoo, female consumer, hygiene, housewife, attitude, public opinion, advertising, advertisement effectiveness test, product personality, brand loyalty, packaging, brand choice, marketing, merchandising, target market, personality profiling, price, pricing Go to Glossary
Language	English
Document linked to	Proposal for two panel sessions to test new Breck print ads A proposal for a validating study of the Breck image