A pilot motivational study of the sales and merchandising problems of Antoinette's Party Cakes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot motivational study of the sales and merchandising problems of Antoinette's Party Cakes
Box Number	20
Report Number	543D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1957 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Antoinette's Party Cakes
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Antoinette's Party Cakes Go to Business Biographies
Method	Interview; Test
Keywords	cake, baking, baked product, food, pricing, testing, projective techniques, housewife, anxiety, social class, product personality Go to Glossary
Language	English
Document linked to	Proposal for a motivational research pilot study of the sales and advertising problems of decorated cake in the Los Angeles area Proposal for a motivational research study of the sales and advertising problems of Baker Boy frozen cakes