A pilot research study on Fanny Farmer candy fair - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot research study on Fanny Farmer candy fair
Box Number	19
Report Number	504D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1955 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Charles L. Rumrill & Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Fanny Farmer Candy Shops, Inc. Go to Business Biographies
Brand	Fanny Farmer
Method	Observation; Interview; Test
Keywords	candy, confectionery, food, sales, competitor analysis, competitive advantage, retail, projective techniques, housewife, family, childhood, parent, children, child consumer, mood, advertising Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Fanny Farmer candies A motivational research study of the sales and advertising problems of Fanny Farmer candies