A pilot study of consumer loans - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot study of consumer loans
Box Number	87
Report Number	1966D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1967 Find out more about this year
Document Type	Pilot Study
Industry	Financial Services
Commissioned by	Bankers Trust Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bankers Trust Company Go to Business Biographies
Brand	Bankers Trust
Method	Interview; Focus Group; Test
Keywords	corporate image, banking, loan, marketing, product personality, brand awareness, community, employee morale, public relations, customer satisfaction, social psychology, money, personality profiling, consumer trend, family Go to Glossary
Language	English
Document linked to	Letter of proposal to the Bankers Trust Company Goals, strategy, tactics and operations - a memorandum