A pilot study of the motivations and problems of middle-aged homemakers in lower socio-economic groups in seeking employment - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A pilot study of the motivations and problems of middle-aged homemakers in lower socio-economic groups in seeking employment
Box Number	67
Report Number	1461C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1962 Find out more about this year
Document Type	Pilot Study
Industry	General
Commissioned by	Jewish Vacation Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Jewish Vacation Association Go to Business Biographies
Brand	JVA
Method	Interview; Test; Questionnaire
Keywords	housewife, social status, middle-aged women, employment, economic condition, social class, female consumer, anxiety, security, community, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	An executive summary of a pilot study regarding the problems of middle-aged homemakers in lower socio-economic groups in seeking employment