A pilot study on the psychological problems involved in the sales and advertising of men's toiletries - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot study on the psychological problems involved in the sales and advertising of men's toiletries
Box Number	8
Report Number	154D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1953 Find out more about this year
Document Type	Pilot Study
Industry	Personal Products
Commissioned by	Grey Advertising Agency
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Mennen Company Go to Business Biographies
Brand	Mennen
Method	Interview
Keywords	male consumer, men, shaving, toiletries, razor, product personality, brand association, brand loyalty, advertising, packaging, sales, attitude, customer profiling, masculinity, femininity, packaging Go to Glossary
Language	English
Document linked to	Proposal for a psychological analysis of the sales and advertising problems connected with shaving products A psychological study on the sales and advertising problems of Gem Memo on three Gem cartoons Sales, marketing and advertising problems of spray deodorant for men - proposal for a psychological research study for the Mennen Company A proposal for a psychological research study on the sales and advertising problems of Mennen baby oil, lotion and baby powder