A preliminary psychological study of consumer reactions to Three Feathers' merchandising and advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A preliminary psychological study of consumer reactions to Three Feathers' merchandising and advertising
Box Number	4
Report Number	80
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1949 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Three Feathers Distilling Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Three Feathers Distilling Company Go to Business Biographies
Brand	Three Feathers
Method	Interview; Test
Keywords	alcohol, whiskey, drink, brewing industry, beverage, advertising, marketing, corporate personality, masculinity, customer satisfaction, relationship, advertisement effectiveness test, brand, trademark Go to Glossary
Language	English