A problem analysis and proposal for a motivational research study aimed at consolidating and increasing membership in the National Association of Life Underwriters - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and proposal for a motivational research study aimed at consolidating and increasing membership in the National Association of Life Underwriters
Box Number	55
Report Number	1242A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1959 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	National Association of Life Underwriters
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	National Association of Life Underwriters Go to Business Biographies
Brand	NALU
Method	Interview; Test
Keywords	insurance, public opinion, promotion, marketing, advertising mail, corporate image, old fashioned, money, reputation, social status, economic condition Go to Glossary
Language	English