A problem analysis and proposal for a motivational research study on consumer attitudes toward four Westinghouse products and the corporate image of Westinghouse - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A problem analysis and proposal for a motivational research study on consumer attitudes toward four Westinghouse products and the corporate image of Westinghouse
Box Number	3
Report Number	63.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1959 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Westinghouse Electric Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Westinghouse Electric Corporation Go to Business Biographies
Brand	Westinghouse
Method	Interview; Observation; Test
Keywords	household appliance, household product, refrigerator, electric clothes dryer, television, washing machine, attitude, corporate image, brand loyalty, customer profiling, word-of-mouth advertising, family, influencer marketing, slogan Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study for the Westinghouse Electric Company on consumer reactions to the Electric Comforter The role of advertising in the sales of washing machines – a problem analysis and proposal for a motivational research study