A problem analysis and proposal for a motivational research study on the competitive sales opportunities and problems of Alcoa wrap - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and proposal for a motivational research study on the competitive sales opportunities and problems of Alcoa wrap
Box Number	53
Report Number	1177A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1959 Find out more about this year
Document Type	Proposal
Industry	Household Goods; Food and Drink
Commissioned by	Aluminum Company of America
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Aluminum Company of America Go to Business Biographies
Brand	Alcoa
Method	Interview; Focus Group; Test; Observation
Keywords	brand choice, aluminum foil, packaging, housewife, household product, market share, buyer motivation, brand loyalty, corporate image, promotion, price, pricing, marketing Go to Glossary
Language	English