A problem analysis and proposal for a motivational research study on the effectiveness of the image of the New Jersey Bank and Trust Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and proposal for a motivational research study on the effectiveness of the image of the New Jersey Bank and Trust Company
Box Number	57
Report Number	1257A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1960 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Force, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	New Jersey Bank and Trust Company Go to Business Biographies
Method	Interview; Test
Keywords	bank, finance, public opinion, promotion, public relations, corporate image, merger, community, money, savings, investment, loan, competitor analysis, customer satisfaction, psychometric testing Go to Glossary
Language	English