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Title A problem analysis and proposal for a pilot study on the psychological effectiveness of ROP color advertising
Box Number 52
Report Number 1158A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Pilot Study
Industry Media and Publishing
Commissioned by American Newspaper Publishers Association
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand ROP
Method Interview; Test
Language English