A problem analysis and proposal on public attitudes toward new directions for Volkswagen - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and proposal on public attitudes toward new directions for Volkswagen
Box Number	58
Report Number	1288A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1960 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Volkswagen Pty., Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Volkswagen Pty., Ltd. Go to Business Biographies
Brand	Volkswagen
Method	Interview; Test
Keywords	automobile, car, male consumer, design, modernity, corporate image, brand choice, product personality, comfort, price, pricing, market segmentation, customer satisfaction, fashion, brand loyalty, competitor analysis, psychometric testing Go to Glossary
Language	English