A progress memorandum on "Sara Lee" - Market Research and American Business, 1935-1965

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Field name	Value
Title	A progress memorandum on "Sara Lee"
Box Number	31
Report Number	827B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1956 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Cunningham & Walsh, Inc.
Company	Cunningham & Walsh, Inc. Go to Business Biographies
Brand	Sara Lee
Method	Interview; Test
Keywords	food, cake, baked product, frozen food, word-of-mouth advertising, dessert, brand image, quality, butter, housewife, self-image, packaging, point-of-purchase display Go to Glossary
Language	English
Document linked to	Proposal for study on Sara Lee A motivational study of the effectiveness of Sara Lee packaging Sara Lee A motivational research study on new product strategy for Sara Lee