A progress memorandum on a motivational research study for Columbus Line - Market Research and American Business, 1935-1965

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Field name	Value
Title	A progress memorandum on a motivational research study for Columbus Line
Box Number	115
Report Number	2668B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1973 Find out more about this year
Document Type	Memorandum; Report
Industry	Travel and Tourism
Commissioned by	Hamburg-South American Steamship Company
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	Hamburg-South American Steamship Company Go to Business Biographies
Brand	Columbus Line
Method	Interview
Keywords	freight, shipping, commerce, marketing, promotion, attitude, Pacific Ocean, United States, Australia, New Zealand, decision making, relationship, brand choice, nationalism, foreign product, pricing, communication, advertising Go to Glossary
Language	English