A progress memorandum on the Victoria market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A progress memorandum on the Victoria market
Box Number	57
Report Number	1270B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	William Arnott Pty., Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	William Arnott Pty., Ltd. Go to Business Biographies
Brand	Arnott
Method	Interview; Test
Keywords	biscuits, cookie, food, female consumer, housewife, snack, market share, competitor analysis, corporate image, brand choice, brand awareness, price, packaging, design, promotion, marketing, pricing, personality profiling, quality Go to Glossary
Language	English