A proposal and creative problem analysis for a motivational research study of Horn & Hardart coffee - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal and creative problem analysis for a motivational research study of Horn & Hardart coffee
Box Number	76
Report Number	1684A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1963 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Horn & Hardart Baking Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Horn & Hardart Baking Company Go to Business Biographies
Brand	Horn & Hardart
Method	Interview; Test; Focus Group
Keywords	coffee, brand choice, purchasing, drinking custom, female consumer, marketing, housewife, brand preference, corporate image, quality, consumer trend, promotion, price, pricing, target market, brand switching, packaging Go to Glossary
Language	English