A proposal for a complete motivational study on Berlei foundation garments - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a complete motivational study on Berlei foundation garments
Box Number	77
Report Number	1710A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1963 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Berlei, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Berlei, Ltd. Go to Business Biographies
Brand	Berlei
Method	Interview
Keywords	female consumer, brand choice, underwear, housewife, brassiere, hosiery, femininity, personality profiling, corporate image, old fashioned, word-of-mouth advertising, brand preference, price, pricing Go to Glossary
Language	English