A proposal for a motivational research pilot study on the opportunities for a cut flower service - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research pilot study on the opportunities for a cut flower service
Box Number	77
Report Number	1708A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1963 Find out more about this year
Document Type	Proposal
Industry	DIY and Gardening; Retail and Wholesale
Commissioned by	Lea Associates
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	flowers, advertising, marketing, purchasing, gift, merchandising, customer satisfaction, consumer trend, buying habits, color, scent, family, female consumer, housewife Go to Glossary
Language	English