A proposal for a motivational research study aimed at translating growing awareness of Viceroy cigarettes into sales - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study aimed at translating growing awareness of Viceroy cigarettes into sales
Box Number	52
Report Number	1147A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1959 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	Brown & Williamson
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Brown & Williamson Tobacco Corporation Go to Business Biographies
Brand	Viceroy
Method	Interview; Test; Focus Group; Consultation
Keywords	cigarette, smoking, smoker, word-of-mouth advertising, anxiety, packaging, marketing, promotion, masculinity, femininity, name, promotion, psychometric testing Go to Glossary
Language	English