A proposal for a motivational research study of the product, packaging and marketing problems of contemplated Edith Rehnborg cosmetic products - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the product, packaging and marketing problems of contemplated Edith Rehnborg cosmetic products
Box Number	30
Report Number	797A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1956 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Dan B. Miner Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nutrilite Products, Inc.; Mytinger & Casselberry, Inc. Go to Business Biographies
Brand	Edith Rehnborg
Method	Interview; Test
Keywords	cosmetics, beauty product, product line, salesman, sales person, marketing, women, female consumer, ideal brand model, brand association, name, product differentiation, teenager, teenage consumer, men, morality, attitude, packaging, labelling, projective techniques, psychometric testing Go to Glossary
Language	English
Document linked to	German market for a food supplement: a preliminary report Report on the Nutrilite sales possibilities in Germany Legal brief - Nutrilite A proposal for a motivational research study of the sales and advertising problems of Nutrilite Products, Inc. Final report on the Nutrilite sales possibilities in Germany