A proposal for a motivational research study on increasing public support for the Center for the Study of Democratic Institutions - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on increasing public support for the Center for the Study of Democratic Institutions
Box Number	76
Report Number	1677A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1963 Find out more about this year
Document Type	Proposal
Industry	Politics
Commissioned by	Center for the Study of Democratic Institutions
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Center for the Study of Democratic Institutions Go to Business Biographies
Method	Interview; Test; Focus Group
Keywords	fund raising, charity, democracy, politics, foreign affairs, international relations, education, promotion, marketing, corporate image, attitude, public opinion, target market, psychometric testing Go to Glossary
Language	English