A proposal for a motivational research study on snowmobiling - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on snowmobiling
Box Number	105
Report Number	2429A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1971 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure
Commissioned by	Frankenberry & Associates, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Frankenberry & Associates, Inc. Go to Business Biographies
Method	Interview; Test
Keywords	snowmobiling, snowmobile, recreation, marketing, advertising, promotion, public relations, sales, decision making, social psychology Go to Glossary
Language	English
Document linked to	Snowmobiling and its effect on the American family: a proposal for a motivational research study Snowmobiling and its effect on the American family: a proposal for a motivational research study