A proposal for a motivational research study on the marketing and advertising problems of Corday perfumes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the marketing and advertising problems of Corday perfumes
Box Number	66
Report Number	1430A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1961 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Parfums Corday, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Parfums Corday, Inc. Go to Business Biographies
Brand	Corday
Method	Interview; Observation; Test
Keywords	female consumer, purchasing, marketing, perfume, corporate image, housewife, market share, product personality, scent, buying habits, consumer trend, packaging, design, label, old fashioned, psychometric testing Go to Glossary
Language	English