A proposal for a motivational research study on the marketing and sales of Remington electric shavers - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the marketing and sales of Remington electric shavers
Box Number	75
Report Number	1643A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1962 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Remington Rand, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Remington Rand, Inc. Go to Business Biographies
Brand	Remington; Lektronic
Method	Interview
Keywords	shaving, razor, purchasing, male consumer, promotion, personality profiling, quality, brand loyalty, electronic appliance, brand choice, price, pricing Go to Glossary
Language	English