A proposal for a package test study for the Chiffon brand table napkins, facial tissues, and bathroom tissue - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a package test study for the Chiffon brand table napkins, facial tissues, and bathroom tissue
Box Number	11
Report Number	305A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1958 Find out more about this year
Document Type	Proposal
Industry	Household Goods; Personal Products
Commissioned by	Crown Zellerbach Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Crown Zellerbach Corporation Go to Business Biographies
Brand	Chiffon
Method	Interview; Test
Keywords	packaging, paper product, toliet paper, paper towel, table napkin, tissue paper, design, color, product personality, gender, masculinity, feminity, brand association, projective techniques Go to Glossary
Language	English
Document linked to	Creative research memo on Zellerbach paper napkins A proposal for a motivational research study for the Chiffon brand table napkins, facial tissues and bathroom tissue A creative psychological research report on the sales and advertising problems of Zee toilet paper