A proposal for a pilot motivational research study of the sales and advertising problems of American Investment Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a pilot motivational research study of the sales and advertising problems of American Investment Company
Box Number	28
Report Number	743A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1956 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Winius-Brandon Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Investment Company Go to Business Biographies
Method	Interview; Test
Keywords	bank, finance, loan, money, sales, advertising, promotion, target market, customer profiling, fear, brand association, corporate image, ideal brand model, women, female consumer, management, psychometric testing, projective techniques Go to Glossary
Language	English