A proposal for a pilot motivational research study of the sales and advertising problems of U-haul trailers - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a pilot motivational research study of the sales and advertising problems of U-haul trailers
Box Number	26
Report Number	696A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1955 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Botsford, Constantine & Gardner (Portland, Ore.)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Arcoa, Inc. Go to Business Biographies
Brand	U-Haul
Method	Interview; Observation; Test
Keywords	DIY, trailer, transport, storage and moving trade, van, word-of-mouth advertising, investment, projective techniques, psychometric testing Go to Glossary
Language	English