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| Field name | Value |
|---|---|
| Title | A proposal for a psychological research project on the effectiveness of TV commercials |
| Box Number | 7 |
| Report Number | 123A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Advertising; Broadcasting |
| Commissioned by | Dancer-Fitzgerald-Sample, Inc. |
| Conducted by | Institute for Research in Mass Motivations, Inc. |
| Place | Montrose, New York |
| Method | Interview; Questionnaire |
| Keywords | Go to Glossary |
| Language | English |