A proposal for a psychological research study on how to get more people to watch Channel 7 - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a psychological research study on how to get more people to watch Channel 7
Box Number	15
Report Number	414A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1954 Find out more about this year
Document Type	Proposal
Industry	Broadcasting
Commissioned by	The American Broadcasting System
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	American Broadcasting Company Go to Business Biographies
Brand	Channel 7
Method	Interview
Keywords	television station, research, brand preference, brand choice, projective techniques, brand association, product personality Go to Glossary
Language	English
Document linked to	Progress report on Channel 7 motivational research ABC Ad Test