A proposal for a psychological research study on the sales and advertising problems of Bactine - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a psychological research study on the sales and advertising problems of Bactine
Box Number	10
Report Number	291A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1953 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Miles Laboratories
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Miles Laboratories Go to Business Biographies
Brand	Bactine
Method	Interview
Keywords	antiseptic, medicine, pharmaceutical, advertising, sales, product sample, brand association, packaging, design, product personality Go to Glossary
Language	English
Document linked to	Progress report on a psychological research study of the sales and advertising problems of Bactine A psychological research study on the sales and advertising problems of Bactine